services

We’ve created positionings and straplines for six brands that are currently being marketed extensively throughout the UK, Europe and the rest of the world.

We produce guidelines for all the brands we work on, storing assets digitally on dedicated client websites. This makes it easier for client teams – wherever they are in the world – to download their artwork. If web isn’t the medium of choice, we can also mail out hard copy versions.

We write around 60 concepts for research each year and in 2008 alone we launched four products. We have particular skills in mocking up pack designs for research purposes.

We design packaging in the local language and then create artwork for all markets throughout Europe.

These can be for one-off projects or as part of existing brand development. Basically, this is between you, us and a focus group. We assess how people react to various creative executions, then we brainstorm, change the stimulus and put the new ideas back in for further discussion. A workshop will usually consist of four sessions over two days, but that can change depending on the complexity of the task in hand. This isn’t research; it’s about refinement of ideas. It’s also about full client involvement.

These involve black and white scamps – hand-drawn ‘roughs’ of our initial ideas. The name derives from the fact that these scamps were traditionally drawn on tissue paper so that they could be traced easier. There might be as many as 30 spread out over the table to start with. Together, we then whittle them down asking what you do and don’t like, what’s missing from the messages, could the headline from one idea work better with the image from another. We don’t believe in selecting our favourite few to present back to you. We think the process is far more productive and enjoyable with your participation.

We believe in the album effect – the best campaigns are variations on a central theme to exploit the strengths of different media. We are also media neutral so, if you want help with placement, we’ll give you completely unbiased schedule recommendations.

We have proven time and again that TV advertising – if you go about it in the right way – can represent excellent value for money. We have the creative skills in-house to direct commercials and we partner a highly-respected company for their editing and production capability. We are also media neutral so, if you want help with placement, we’ll give you completely unbiased schedule recommendations.

The web has already become a platform for rich media and its progression towards high production values continues to gather pace. That’s where our skills in TV – once again – come into their own. This isn’t so much about the technology; it’s more about content. Commercials on the net are the thing right now, and we are ideally placed to make you a part of that (r)evolution.

We put together mood tapes for internal use to bring a brand to life or as an external version for trade professionals to explain a brand’s attributes. We can also create educational videos. These might be used to explain an incentive programme, for instance, or take sales professionals through the process of how to stock and sell a product in-store. Client feedback has reinforced our belief that these can be far more engaging and effective than a manual or guide book approach.

This product offering covers comprehensive toolkits that include presenters and display stands, as well as trade and consumer promotional material such as point of sale items and in-store posters.

We can supply copy to TV stations and publications throughout the world. Our local writers will visit your local marketing team to agree the language transcreation, and then you can leave the rest to us.